December 2, 2019
Resident Origin & Migration...
Understanding resident origin and migration trends is important for lenders, operators, developers, and other parties involved in the business of senior housing. It is also...READ MORE
September 4, 2019
Why Senior Housing should care a...
If you are limiting your marketing to seniors themselves, then you are missing an opportunity to connect with a highly influential audience. Adult children are...READ MORE
July 29, 2019
Prioritizing Marketing Outreach:...
One of senior housing marketers biggest challenges is lead generation, so we put together some tips for engaging with and cultivating referral sources for lead...READ MORE
February 13, 2018
Lead Generation In Senior Housing
Resident turnover is skyrocketing as a result of increasing acuity, so is the cost of replacing a resident, especially with referral sources like A Place...READ MORE
August 28, 2017
A Way to Pay: The Importance of ...
Examining trends in median home values is a key factor when assessing whether, and to what extent, seniors will be able to pay for senior...READ MORE
July 14, 2017
Qualifying Demand? Why Income Is...
Now that we’ve talked about how some markets have pockets of untapped demand, I’d like to shift focus by posing two questions. How do seniors...READ MORE
April 28, 2017
Beyond National Averages: Using ...
You know the headlines – everyone is worried about oversupply, and the data shows that, in certain markets, memory care oversupply is an issue. Despite...READ MORE
April 28, 2017
Are Senior-Housing Markets Overs...
The Senior-Housing industry is growing rapidly, and the competition for prospective residents is becoming more intense every day. The number of senior-housing facilities currently on...READ MORE