Actual Rates Initiative

The NIC MAP Vision Actual Rates Initiative is driven by the need to increase transparency in the seniors housing sector and achieve greater parity to data that is available in other real estate property types. Providing accurate data on the monthly rates that seniors housing residents are specifically paying compared to properties’ asking rates helps the sector achieve this goal.

What is Included in Actual Rates data?

  • In-place rates, move-in rates, and asking rates
  • Leasing activity, as measured by monthly move-in and move-out velocities

Reported Markets are Based on Participation:

  • NIC MAP Vision is prioritizing the roll-out of the reported metropolitan markets for the Actual Rates data based on the participation rates of local seniors housing operators.

Benefits to Participation:

  • Benchmark your properties’ rates and leasing activity to national trends and select metropolitan markets as they are added
  • Inform strategic planning efforts, especially with regards to discounting and growing NOI
  • Assist in day-to-day business operations and potentially shorten the sales cycle by increasing ability to adjust rates more quickly
  • Save time. Actual Rates data is collected electronically directly from operators’ corporate offices, removing the need for telephone calls to individual properties.
    Maintain confidentiality. All NIC MAP Vision data reporting is confidential and reported only in the aggregate
  • Lower costs. Increased transparency decreases cost of capital and results in more appropriate investment levels in seniors housing and care

NIC Actual Rates Software PartnersActual Rates Software Partners:

Actual Rates Software Partners certified by the National Investment Center for Seniors Housing & Care (NIC) are those companies who have successfully created standardized reporting that allows seniors housing operators to efficiently and accurately report the monthly rates residents are paying. The software partner certification, and the reporting standardization it provides, makes Actual Rates reporting by operators turnkey and secure, thereby increasing the number of participating operator companies. Increased industry participation enhances transparency and contributes to NIC’s ability to deliver its mission of enabling access and choice in seniors housing.

Clients of these certified Software Partners are encouraged to discuss how to participate in the Actual Rates Initiative efficiently through their respective software systems.


“This expanded reporting shows the increasing professionalism and sophistication of the seniors housing operators who are able and ready to report the data in a standard file format with standard field definitions,” -John Cobb, Executive Vice President & Chief Investment Officer, Ventas

“We’re pleased to participate in this program as a means to advance both our customers and the industry itself,” said Steve Pacicco, President & Chief Executive Officer of MatrixCare. “It benefits participating operators by helping them understand how their properties compare to benchmarks and provides insight into competitive discounting, so our customers can adjust pricing as needed to shorten the sales cycle.” -Steve Pacicco, President & Chief Executive Officer at MatrixCare

“Yardi has long had tremendous respect for NIC’s data collection efforts, and we are thrilled to be part of this software partnership that is so important for the industry,” said Ray Elliott, vice president of senior living at Yardi. “This software partner certification for actual rates demonstrates Yardi’s continued commitment, not just to our clients, but to the broader seniors housing and care industry.” -Ray Elliott, Vice President of Senior Living at Yardi

“Our customers have been delighted to hear of our participation – some were spending one to two days a month preparing and collecting data which they can now download with the click of a button in ALIS. We were thrilled to partner with NIC, a leader in the industry, to save our customers time and make it easier for them to access true market pricing.” -John Shafaee, Founder & Chief Executive Officer at Medtelligent


Interested in Participating?

Fill out the form to be directed to our data principal’s meeting calendar where you can select a time that works best for your schedule.

NIC MAP Vision gives operators, lenders, investors, developers, and owners unparalleled market data for the seniors housing and care sector.

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