Market Insight


Sample Target Location(s) & Market Areas

Sample Target Locations

  • Nationwide Prospecting
  • Existing Portfolio
  • Acquisition Target
  • Development Site
  • Divestiture Prospect
  • Investment Opportunity

Sample Market Areas

  • X-Minute Drive Time
  • X-Mile Buffer
  • Custom-Defined Market Area


Sample Raw Data

Demand Data

  • Population by Age & Gender
  • Annual Income by Age
  • Net Worth by Age
  • Disposable Income by Age
  • Home Equity by Age
  • Pensions & LTCI
  • Acuity/Disease States
  • Migration & Population Growth
  • Housing Market
  • Labor Market
  • Health Care Utilization
  • Employment Market

Nationwide Supply Data

  • Bed Counts by Type
  • Competition Age
  • Operator Type
  • Facility Type

Referral Source Data

  • Hospitals & NH
  • Physician Procedures
  • Traffic Counts
  • 55+ Communities
  • Adult Day/Home Care


Sample Customized Analytics

  • Customized Benchmarking
  • Unmet Demand / Penetration
  • Demand Growth & Market Capacity
  • Population Growth Trends
  • Competition Characteristics
  • Supply Growth
  • Income Qualified Growth
  • Wealth
  • Acuity & Utilization
  • Housing Market Trends
  • Labor Market Trends
  • Economic Trends
  • Resident Net Worth


Senior Housing and Care Data, Technology & Analytics
Drive Precise Primary Market Insight

  • A powerful geospatial market analysis tool custom-built for the senior housing and retirement community industry.

  • Gives operators, lenders, developers and owners unparalleled, real-time insight into local market dynamics nationwide.

  • Developed by industry veterans who have developed and operated 750+ buildings nationwide.

  • Developed with leading market analysis experts at Harvard Business School and the Harvard Center for Geographic Analysis. Identifies areas of opportunity nationwide.

Rapidly analyze any market, site, portfolio or community on hundreds of specialty formulated KPIs


Delivering Precision Primary Market Analytics

Prospect for New Opportunities

Identify optimal primary market areas to enter via development or acquisition.

Monitor and Project Market Conditions

Monitor/project market conditions around owned assets and tailor a community strategy.

Evaluate Development Sites

Instantly evaluate and benchmark new development sites in any market nationwide.

Gauge New Development Impact

Receive new construction alerts and gauge new competition impact on market capacity.

Optimize Asset Management

Instantly evaluate and benchmark your current portfolio to optimize the asset management decision-making process.

Evaluate Acquisition Opportunities

Evaluate acquisition opportunities in a matter of seconds.

Deep Dive Competition Nationwide

Assess existing supply base. View build occupancy and rate, ownership, financing, building features, etc.

Assess Resident Draw Patterns

Visualize resident draw patterns and identify untapped pockets of opportunity.

Explore Markets and Referral Sources

Visualize/map referral sources, competition, employers, population and more.

NIC MAP Vision gives operators, lenders, investors, developers, and owners unparalleled market data for the seniors housing and care sector.

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