Argentum and NIC MAP Vision Enter Partnership to Advance Senior Living Initiatives

May 10, 2023

Collaboration to enhance association’s access to data and analytical tools required to advocate for senior living priorities in Washington, DC, and the states.

(ALEXANDRIA, Va.) – Argentum, the voice for America’s professionally managed senior living communities, has entered into an agreement with NIC MAP Vision to make the data analytics group an Official Data and Insights Partner of Argentum.

NIC MAP Vision will provide Argentum access to data, tools, and services to assist with key industry imperatives recently outlined in the trade group’s strategic vision for senior living. The partnership allows Argentum to better tell the story and value proposition of senior living to various stakeholders, including state and federal regulators, elected officials, workforce boards, and the investment community, among others.

The NIC MAP Vision platform is a trusted, single source for senior housing research, data, and analysis, and by partnering with the group, Argentum expects to raise the bar on how well senior living can advance its issues to policymakers, including top workforce and regulatory issues.

The partnership also allows Argentum to advance and enhance industry business intelligence for its membership and the greater industry through its various research and thought leadership publications.

“As the leading senior living advocacy association, it makes perfect sense that we would partner with the leading data organization focused on assisted living and memory care providers,” said James Balda, president and chief executive officer, Argentum.

“This collaboration will allow us to strengthen our messaging with the use of industry-specific data and advance much of the industry work that is already underway. Argentum is seeking to enhance the ways in which we tell the story of senior living and our great industry, and working with NIC MAP Vision will make our case much easier.”

Balda added that the additional business intelligence gleaned through NIC MAP Vision data will only strengthen the industry’s collective argument for intelligent regulation and bring attention to the additional support and considerations needed from policymakers as our industry grows to meet and serve the needs of an aging country and population.

“Argentum is a trusted resource among senior housing professionals across the country, and we are the gold standard in supply and demand data that fuels the industry,” said Arick Morton, chief executive officer, NIC MAP Vision. “This partnership improves transparency within the industry by connecting Argentum members with important data they can’t get anywhere else.”

About Argentum:

Since 1990, Argentum has advocated for choice, independence, dignity, and quality of life for all older adults. Argentum member companies operate senior living communities offering assisted living, independent living, continuing care, and memory care services. Along with its state partners, Argentum’s membership represents approximately 75 percent of the senior living industry—an industry with a national economic impact of nearly a quarter of a trillion dollars and responsible for providing over 1.6 million jobs. These numbers will continue to grow as the U.S. population ages. Argentum’s programs and initiatives are driven by its membership. For more information about joining Argentum, please visit Learn more at

About NIC MAP Vision

NIC MAP Vision maximizes access, choice, and quality in senior housing by providing data, analytics, and services to industry stakeholders and partners. We are the only intelligence provider exclusively dedicated to senior housing. As the industry’s gold standard for market analytics data, we are trusted by the largest government agencies, 18 of the 20 largest senior housing operators, and most of the largest investors and owners. Every day, thousands of industry professionals use our data platform and proprietary tools to make smarter decisions about where to grow, how to grow, and how to bring a strategy to life. For more information, visit

Media Contact:

Patrick Connole, Content Director & Editor
ARGENTUM | Expanding Senior Living
703-599-7412 |

NIC MAP Vision gives operators, lenders, investors, developers, and owners unparalleled market data for the seniors housing and care sector.

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