January 22, 2020
Five Key Takeaways from NIC’s Fo...
NIC MAP® Data Service clients attended a webinar in mid-January on the key seniors housing data trends during the fourth quarter of 2019. Key takeaways...
READ MOREDecember 2, 2019
Resident Origin & Migration...
Understanding resident origin and migration trends is important for lenders, operators, developers, and other parties involved in the business of senior housing. It is also...
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November 25, 2019
Why 85+ is the New 75+ for Senio...
It’s critical to track and analyze accurate demand-growth data to identify high-potential markets and capture unmet demand. Coupled with the rising age of entry into...
READ MORESeptember 4, 2019
Why Senior Housing should care a...
If you are limiting your marketing to seniors themselves, then you are missing an opportunity to connect with a highly influential audience. Adult children are...
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July 29, 2019
Prioritizing Marketing Outreach:...
One of senior housing marketers biggest challenges is lead generation, so we put together some tips for engaging with and cultivating referral sources for lead...
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February 13, 2018
Lead Generation In Senior Housing
Resident turnover is skyrocketing as a result of increasing acuity, so is the cost of replacing a resident, especially with referral sources like A Place...
READ MOREJanuary 25, 2018
First-of-Its-Kind Referral Sourc...
Growing resident turnover and cost of resident acquisition are putting pressure on the profitability of senior housing operators. With up to 70%+ of senior housing...
READ MOREAugust 28, 2017
A Way to Pay: The Importance of ...
Examining trends in median home values is a key factor when assessing whether, and to what extent, seniors will be able to pay for senior...
READ MOREJuly 14, 2017
Beyond National Averages: Using ...
Record breaking inventory growth is driving assisted living occupancy to lows not seen since the tail end of the Great Recession. Yet not evenly.
READ MOREJuly 14, 2017
Qualifying Demand? Why Income Is...
Now that we’ve talked about how some markets have pockets of untapped demand, I’d like to shift focus by posing two questions. How do seniors...
READ MOREApril 28, 2017
Beyond National Averages: Using ...
You know the headlines – everyone is worried about oversupply, and the data shows that, in certain markets, memory care oversupply is an issue. Despite...
READ MOREApril 28, 2017
Are Senior-Housing Markets Overs...
The Senior-Housing industry is growing rapidly, and the competition for prospective residents is becoming more intense every day. The number of senior-housing facilities currently on...
READ MOREMarch 28, 2017
Allocating Competitive Beds in F...
Competitive Bed Allocation is the process of determining how many competitive beds will be counted against your project. This number will be used to establish penetration...
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